Create Trust and Growth with each Launch

Runs your limited releases end to end: scarce SKUs, exclusive experiences, and events. Gate entry by loyalty tier or spend, settle it with configurable draw mechanics, and capture payment at entry so every release has a buyer, before the drop.

Get a demo Start building

10 – 24 OctTier 2+Weighted by spend

DraftLive

Ivory Knit SetEntry opens 10 Oct$215.00

Access, by the rules you set

Entry is gated by membership, tier, or spend, and selection runs by rules you set, so every eligible member gets a fair, equitable shot.

Turn loyalty into first access
Access is the reward: your best customers earn first shot, by tier and spend.
See demand before you buy
Every entry is a signal: gauge demand by size and store before you buy.
Improve sell-through
Payment at entry, so every winner converts with no second checkout.

Your most engaged customers, driving sell-through

2.1×

repeat-entry rate across drops¹

5×

spend by drop winners vs. the average member²

+52%

lift in sell‑through³

Gate it, draw it, convert the winners

Gated entry: tier-gated releases and priority windows, with eligibility set by balance, purchase history, or tier.

Governed Selection: first-come, tier-gated, or weighted draws with built-in results notifications.

Payment at Entry: collect the payment method when the customer enters so winning payments are captured without a second checkout.

9:41

Enter by: Today, 10:00 AM

Online & In‑store

1h 29m 12s

Ivory Knit Set

Aster Merrow

$215.00

Plus tax & shipping

Final sale

The cashmere ivory knit set is made from 100% wool and designed to keep you warm & stylish for any o…

Read More +

Size

Medium

START ENTRY

By entering this draw, you agree to these Draw Terms

Drop

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Entry method

Select how you would like to receive your Drop if you’re selected.

Ship to home

Pickup in-store

CONTINUE

Drop

HomeShopWalletCartProfile

Ship to home

Select where you’d like your order shipped. If you’re chosen, this is where your pair will be delivered.

Anna Lewis

742 West End Ave, Apt 4B New York NY 10024

Ship to a different address

CONTINUE

Drop

HomeShopWalletCartProfile

Payment

Ivory Knit Set

ASTER MERROW

Final sale

Size Medium · Ship to home

Total

$229.20

Payment Method

Charged first

Balance + rewards$130.00

Remaining amount*

VISA•••• 5342$99.20

You’ll only be charged if selected.

ENTER THE DRAW

*If your balance changes, we’ll adjust your Visa charge accordingly. Your card may be charged up to $229.20.

Drop

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Select payment method

VISA•••• 5342

CONFIRM PAYMENT METHOD

PayApple Pay

Debit or Credit Card

Drop

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Entry confirmed

STAY TUNED

You’re in the running for the Drop.
Results will be announced Sept 12.

Get $9.96 extra!

PayQUICK TRANSFER $215

CHOOSE ANOTHER PAYMENT METHOD

Drop

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Saturday, Sep 12

10:00

ASTER MERROW

Results are in!

See if you’ve been selected for the Ivory Knit Set!

3 more notifications

$130.00

Total: $130.00

PAY

Reserve Access

Today, 10:00 AM

1h 29m 12s

Online & In-store

Ivory Knit Set

Aster Merrow

VIEW RESULTS

Offers

New

Expires 10/10/2026

Save $15

New

Expires 24/11/2026

Get 10% back

LOAD CASH

Results are in!

Check if you’ve been selected for
Ivory Knit Set!

VIEW RESULTS

HomeShopWalletCartProfile

YOUWON!

Purchase successful!

Ivory Knit Set

We’ll email you your order details. Your order will be shipped to you shortly!

VIEW ORDER

Drop

Selected

Ivory Knit Set (Size Medium)

$229.20

PaidFinal sale

$130.00

Balance

$99.20

VISA•••• 5342

Sep 12

Ordered

Anna Lewis

742 West End Ave, Apt 4B New York NY 10024

ASME12731013

Order number

VIEW TRANSACTION

Drop

One drop, every channel

Your customers enter wherever they shop. Run launches and drops once and sync it across web, app and stores.

Get a demo

The backbone of easy and secure releases

Exclusive Events & Experiences

No-Code Configuration

Entry processing

Drop Event Stream

Allocation

Selection governance

Payment capture and conversion

Waitlist & Second Chance

Reach customers by SDK or API

WebAppIn-storeRuns online and in store.

SDK

Embed

An embedded drop for your app and site. We render the drop UI, so you go live sooner.

astermerrow.com/shop/drops

<accrue-drop>

Drop elements

API

REST

GET/api/v1/drops/drop_8f2

{ "data": {
  "type": "Drop",
  "attributes": {
    "status": "open",
    "type": "ecommerce",
    "price": "180.00",
    "opensAt": "2026-03-07T10:00Z",
    "closesAt": "2026-03-14T10:00Z"
  }
} }

Illustrative shape, not a documented endpoint

Drops and events

Plugged in with other Accrue products, Drops does more

Balance

Pre-fund the balance before the draw happens

Payments

Charges at win, so drops sell through

Rewards

Pays in access, not dollars

Common questions

Limited-inventory products, early access to a release, and exclusive events and experiences. Anything where demand outruns supply can run as a drop, raffle, or access window on the same gated-entry mechanics, online or in store.

Entries are weighted by the rule you set, so a segment or a loyalty tier can carry more chances than a general entry without excluding anyone. Selection then runs against those weights, separately for ecommerce and in-store, and the result is auditable rather than asserted.

Entry is gated before selection rather than settled by speed. Eligibility is checked against membership, tier, segment, or spend, so clearing a queue fastest is not what wins, and there is no queue to clear.

Their allocation is released. Because the payment method is collected at entry and captured when the draw resolves, a registration that fails capture frees its unit back to the pool rather than stranding it in a checkout the customer never returns to.

Yes. One entry window covers web, app, and in-store on the same drop, and selection runs separately for ecommerce and in-store, so each channel holds its own fair draw against its own inventory.