A reward for any customer behavior

Set a trigger on any customer behavior and the engine issues the reward. The conditions are yours: earn more paying with debit than with credit, more in-app than in-store. Rewards can land as real, spendable money, not just points.

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APowered by Accrue

$12.00 earned

Cash Load Bonus

You loaded $100.00

+ $5.00

Debit tender bonus

Order #40218 · $140.00

+ $7.00

Points that pile up move nothing

Idle points are a liability, not loyalty
Value that neither moves product nor customers.
Rewards shouldn't feel like homework
Traditional rewards programs issue points that are hard to track and harder to convert to value.
The rules should be yours to write
Reward rules are usually a take-it-or-leave-it menu, and conditions of your own aren’t on it.

It pays to issue reward dollars

1.36×

as likely to buy again after redeeming²

$9.36

spent for every $1 redeemed¹

50%

of redeemers buy again within 90 days¹

Any action, any reward, your rules

Cash-Back: earn store cash on eligible purchases, spendable everywhere you sell.

Coupons: issue a percentage or an amount off, applied at checkout rather than paid into a balance.

Mystery Rewards: a prize inside a range you set, revealed by the customer rather than announced.

Points & Tiers: points accrue on the actions you choose, and carry customers between levels that change what they earn.

9:41

$228.00Total: $228.00PAY

Offers

NewEnds 24 Nov5% backBronze Silk Blouse

NewExpires 24/11/2026Get 10% backWhite knit turtleneck

Wallet Actions

Manage CardView card & edit backup payment

TransactionsView transaction history

How Rewards WorkLearn how to maximize rewards

LOAD CASH

HomeShopWalletCartProfile

Earned, held, and reconciled in one place

One balance, not a combination of different points and values: the customer sees a single number, and you get a record for every dollar, from the rule that created it to the purchase it drove.

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You set the rules, Accrue runs them

Rule execution

Holds and clearing

Redemption conditions

Expiry and inactivity

Reward Event Stream

A ledger entry per reward

Embed our rewards UI, or build your own

WebAppIn-store

SDK

WebMobileWebView

An embedded rewards widget for your app and site. We render the rewards UI, so you go live sooner.

astermerrow.com/rewards

Your rewards

$7.00

Debit tender bonus · 5% back

<accrue-pay widget="wallet-rewards"></accrue-pay>

Web integration

API

REST

Illustrative: headless over the API. You render the rewards and control the whole interface.

GET/api/v1/users/:userId/rewards

{
  "data": {
    "type": "Reward",
    "attributes": {
      "earned": "7.00",
      "rule": "Debit tender bonus",
      "status": "available"
    }
  }
}

Incentive Engine

The engine other products build on

Balance

Rewards land as spendable balance

Payments

Apply rewards at checkout

Offers

Define rewards behind an offer

Drops

Award access instead of dollars

Common questions

Rewards is the baseline program: the standing rules for what customers earn, and the engine that issues every reward into their balance. The Offer Engine creates special offers on top of it, and when an offer pays out, this engine issues the value. Most programs run both.

It reverses with the purchase. A payment that is declined, voided, or cancelled cancels the reward it produced, and a processed return reverses it the same way, so a returned basket does not leave paid-out value behind.

No. Eligibility is evaluated live during authorization and only the eligible portion redeems, with the rest staying in the wallet for a basket that qualifies. A $10 reward with a $25 minimum does not block a $20 sale, it just does not apply to it.

Yes. Earning, clearing, and expiry each emit an event, and the expiry warning carries the days remaining, so a campaign can go out before a reward dies rather than after.