Stored balance

A balance your customers can fund before they buy

Accrue Balance is a merchant-branded stored balance, loaded by ACH or card, spendable only with you. Hold deposits, rewards, gifts and returns. It all lives as one spendable number inside your experience.

9:41
$30.00
Total: $30.00
PAY
  • Your cash$10.00
  • Rewards$5.00
  • Gift$15.00

The problems it solves

You captured a transaction, not a relationship

  • Value lives in too many places

    Gift cards in drawers, hard to understand point programs and returns going back to cards

  • You pay twice for the same customer

    Acquisition, then reacquisition. Same person, full price.

  • Their money sits elsewhere

    Their bank, their airline, even their coffee app holds a balance. Why not you?

Why it pays

Customers with a balance buy more, more often

4.1×

spend per customer paying with balance1

+26%

average order value with balance1

70%

of customers who fund their Balance buy again2

1.8×

repurchase rate when returns land as balance3

What you get

Cash, rewards, gifts as one spendable number

Auto-reload, recurring transfers, or one-time loads from a linked card, bank account, or digital wallet: their cash moves in on the terms they set.

9:41
$30.00
Total: $30.00
PAY
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
Load cash
Enter any amount
+5%
Reward
$100
$5.00
$10
$25
$100
VISA VISA ••••5342 Instant
QUICK TRANSFER
CHOOSE ANOTHER PAYMENT METHOD
Load cash
Complete!
Balance
$135.00
Transferred
$100.00
Reward earned
$5.00
GO TO WALLET
$135.00
Total: $135.00
PAY
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
$135.00
Total: $135.00
PAY
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
Aster Merrow gift card reading Happy Birthday
You got a gift!
Laura Jacobs sent you a surprise gift!
Claim now to see.
CLAIM YOUR GIFT
Tap to open!
UNWRAP FOR ME
YOU GOT
$100.00
from Laura Jacobs
“Happy Birthday!”
Laura shared a video message!PLAY
GO TO WALLET
$135.00
Total: $135.00
PAY
  • Your cash$110.00
  • Rewards$10.00
  • Gift$115.00
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
$235.00
Total: $235.00
PAY
  • Your cash$110.00
  • Rewards$10.00
  • Gift$115.00
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
Purchase reward
$5.00
Your purchase just earned
you a bonus!
VIEW DETAILS
$235.00
Total: $235.00
PAY
  • Your cash$110.00
  • Rewards$15.00
  • Gift$115.00
Offers
Bronze Silk BlouseNew
Ends 24 Nov
5% back
Bronze Silk Blouse
White knit turtleneckNew
Expires 24/11/2026
Get 10% back
White knit turtleneck
Wallet Actions
Manage CardView card & edit backup payment
TransactionsView transaction history
How Rewards WorkLearn how to maximize rewards
Get a GiftBoost balance with gifts
LOAD CASH
Home Shop Wallet Cart Profile

A new revenue line

With Balance, you’ll also earn interest on the funds held.

What Accrue handles

Customers are your job. The rest is ours.

Sponsor bank & money movement

Funding-rail orchestration

Account administration

KYC orchestration

Fraud monitoring

PCI-compliant credential storage

Disputes & Reg E operations

Unclaimed-property handling

Double-entry ledger

Support escalation

Banking services are provided by Cross River Bank, Member FDIC.

Integration

Embedded in every channel, without a rebuild

WebAppIn-storeGo live in a matter of weeks.

SDK

WebMobileWebView

An embedded wallet for your app and site. We render the balance UI, so you go live sooner.

atelier.com/account

Your balance

$128.40

Your cash $100.00 · Rewards $28.40

<accrue-pay widget="wallet-balance"></accrue-pay>

API

REST

Headless over the API. You render the balance and control the whole interface.

GET/api/v1/users/:userId/wallet-balance
{
  "available": { "deposit": 4000,
    "reward": 1250, "total": 5250 },
  "pending":   { "total": 1100 },
  "reserved":  { "total": 500 }
}
200 OK · application/json

Common questions

It is indexed, not fixed. Interest accrues on average daily balances at a rate tied to a published benchmark, so it moves as that benchmark moves, and your share is set per program rather than published as a rate card. It posts to the ledger as it accrues, so what you earned is auditable rather than asserted.

A funded balance is committed demand: money loaded before the purchase decision, spendable only with you, and the float earns while it sits — the economics Starbucks built a business line on, with nearly $2B pre-loaded.

Customer funds are held in accounts at Accrue’s sponsor bank. Banking services are provided by Cross River Bank, Member FDIC.

Accounts and wallets are created ahead of KYC — customers link accounts and receive rewards immediately; verification fires when they transact.

Your team runs the program; Accrue runs the infrastructure under it: sponsor-bank operations, KYC, fraud monitoring, ledgering, and support escalation.

A balance your customers can fund before they buy