Every offer, in one place, at the right time, for the right customer

Offers allows you to generate and display customized and targeted offers for customers in one centralized gallery.

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9:41

$130.00

Total: $130.00PAY

Offers

Expires 10/10/2026

Get 5% back

Silk gold blouse

New

Expires 11/24/2026

Earn $10

Denim mini bubble dress

New

Expires 12/12/2026

Get 5% back

White faux-fur coat

Drops

Today, 10:00 AM1h 29m 12sOnline & in-storeIvory Knit SetAster Merrow

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Blanket promotions lose excitement over time

Deal fatigue is real
Evergreen promotions get stale and your bottom line takes a hit.
Offers scattered with no single home
Email, banners, codes. Nowhere a customer can look to see every available deal.
Personalization is hard
It can take years to build out offers that resonate on old systems.

Customized offers mean higher ROI

20.5×

return on every reward dollar issued²

+10%

AOV on repeat purchases, vs standard reward redemptions³

40%

of offer purchases come from new members¹

Configure, target, deliver, and track

Offer Gallery: one UI for discounts, gift-with-purchase, or even barcodes and web codes, with live statuses and customer opt-ins.

Targeted Offers: target specific segments with your own data, or ones built natively from customer purchasing activity.

Partner-Funded Offers: fund an offer yourself, or earmark its cost to a brand partner or cost center. Time-bound windows and expiries create urgency without blanket discounting.

Set rules

Reward: 5% back
Audience: 21,400 · lapsed 90d
Window: 10 Oct – 24 Nov

LiveDraft

New

Bronze Silk Blouse

5% back

Ends 24 Nov

Every offer tied to the purchase it drove

Closed-loop tracking connects each offer to the action that earned it, to the transaction the offer reward drove. The return on an offer is read from the ledger, not guessed or inferred.

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From configuration to reward issuing

Offer configuration and delivery

Targeting infrastructure

Order evaluation against live offers

Opt-in offers

Reward issuing

In-app presentation

Offer gallery UI

Offer event stream

Plug in the gallery, or build on the API

WebAppRuns in the gallery or in your own UI.

SDK

Embed

An embedded offer gallery for your app and site. We render the offer UI, so you go live sooner.

astermerrow.com/offers

<accrue-offers>

Offer elements

API

REST

GET/api/v1/offers/offer_4c1

{ "data": {
  "type": "Offer",
  "attributes": {
    "status": "live",
    "reward": "20%",
    "appliesTo": "knitwear",
    "startsAt": "2026-03-02T00:00Z",
    "endsAt": "2026-03-09T00:00Z"
  }
} }

Offers and events

Pair with other Accrue products to go deeper with Offers

Rewards

Calculates and issues the value behind an offer

Balance

Where funded value lands

Common questions

Offers creates and targets special offers. Rewards is the baseline program underneath: the standing rules for what customers earn, and the engine that issues every reward, an offer’s payout included, into the customer’s balance. Most programs run both.

No. Offers works standalone, within an existing loyalty program, or alongside one. Send order contents and Accrue evaluates orders against live offers, so there is no migration and nothing is ripped out.

Two ways, and you can use either. Send us the segments you already have, or use segments built natively from customer purchasing activity.

Yes. An offer’s cost can be assigned to sit with you, with a dedicated cost center, or even with a brand partner, increasing your ROI.

Closed-loop tracking ties each offer to the transaction it drove, rather than inferring it from timing.