Send and receive gifts with a tap

A gift, a group pool, or a payment made on someone's behalf, landing as an instantly spendable balance with your brand.

Get a demo Start building

Help Jane with her goal

Elena+$200.00Marcus+$150.00Ruth+$100.00

HARLEY Genuine Leather Jacket$450.00 goalFully funded

Traditional gift cards are one-dimensional

Plastic limits where a gift gets spent
A physical card works only with your POS, is more likely to go unspent, and is hard to track on your bottom line.
Givers and recipients remain anonymous
A gift card purchase touches two of your customers, but your loyalty program captures neither.
They don't solve additional pain points
Gift cards don't integrate natively into your app to assist with alternative payment methods, like group payment.

A gift card ends at redemption. A gifted balance doesn't

A gift cardGoFundMeA gift-funded balance

Spends only with you

Giver and recipient become members

Many people can chip in

Tracked from sent to spent

Alive after it's spent

Gifts drive repeat purchasing behavior for multiple customers

A gift is money already committed to your store for a recipient who is likely to spend. The balance keeps them coming back long after the gift is gone.

4 of 5

funded balances get spent²

74%

of gift spenders repeat³

84%

of gifted value spent within 90 days⁴

Full suite of gifting options

Digital Gifting: a third party funds a customer directly, as a gift or a payment on their behalf.

Group Funding: many contributors, one balance, one goal.

Instant Spend or Bank It: the recipient can spend on arrival, or add the value to their wallet with an extra incentive for banking it.

9:41

AAastermerrow.com

APowered by Accrue

DETAILSPERSONALIZESEND

Send a gift!

Send a little something special. Your gift will be added directly to their wallet.

Their info

Name

Jane Smith

Mobile number

+1 929-340-5892

From

Shown to them with the gift

Priya Raman

CONTINUE

Keep your plastic gift cards

Run it alongside your plastic gift-card program, then replace it when you’re ready.

Corporate & Bulk Gifting

A company sends branded value to hundreds of employees at once.

Gift Event Stream

Sent, received, spent: each emits an event your lifecycle marketing can act on.

Banking, fraud monitoring, and ledgering

Contribution processing and attribution

The recipient's balance and ledger

Fraud monitoring

Compliance operations under third-party funding

Banking services are provided by Cross River Bank, Member FDIC.

Embeds easily anywhere on your site

WebAppIn-storeGifting lives on your site.

SDK

Embed

Add the gift widget anywhere on your site. We render the purchase flow, so you go live sooner.

astermerrow.com/gift

Send a gift

$50

To Jordan · “Happy birthday!”

<accrue-gift>

Gifting

API

REST

Illustrative: fetch a gift's state and render your own experience.

GET/api/v1/gifts/gift_4k2

{ "data": {
  "type": "Gift",
  "attributes": {
    "amount": "50.00",
    "status": "claimed",
    "from": "Alex"
  }
} }

Gifting and events

Bundle with other Accrue products to turn a gift into a customer

Balance

Where the gift value lives

Payments

Multi-contributor processing, attribution, and backup authorization

Rewards

The bank-it incentive and gift-triggered rewards

Refer

Piggyback on the flow to onboard new customers

Cards

Spend gift value by card - online, in-store, or anywhere you take payment

Common questions

No. There is no KYC at receipt: the value lands as spendable balance and verification fires later, when the customer transacts in a way that requires it.

Yes. Group Funding collects from many contributors toward one balance and one goal, and Payments handles the money movement behind it.

It can coexist. Gift runs alongside a plastic program first and migrates from it after, rather than requiring the old program to be switched off to start.

Customer funds are held in accounts at Accrue’s sponsor bank. Banking services are provided by Cross River Bank, Member FDIC.