Custom referral programs

Configure program specifics to meet your goals: qualifiers, payouts, caps and eligibility. Turn your best customers into your best brand marketers.

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Maya +$20

Sam +$20

Jo +$20

APowered by Accrue

YOUR REFERRAL LINK

astermerrow.com/r/kj29

$0.00$20.00$40.00$60.00+$20.00+$40.00+$60.00

SHARE REFERRAL LINK

Your best acquisition happens off the books

Word of mouth already happens
Capture the most effective form of marketing inside your experience.
Your CAC is spent before a customer exists
Pay your customers for referrals only when they convert to paying customers.
Referred customers buy once and leave
Reward them in balance that only spends with you.

Pay only when it works

Reward referrals with dollars that can only be spent with you. Then, market directly to your new customers based on who referred them and what they earned.

68%

lift in purchase rate for members who used a code

Generate, attribute, and reward the referral

Referral Earning Rules: qualifying events, payouts, codes, caps and eligibility.

Give your customers a smooth way to share links. Bulk send to groups for maximum visibility.

Rewards land in a Balance spendable only with you. Only pay for referral rewards when a purchase happens, never before.

ReferralsMembers Spring

Referral earning rules

Qualifying event: First purchase
Payout: $20.00 referrer · $20.00 referred
Eligible: Wallets created after 1 Mar

What it generates

MEMBER CODE

MAYA-8F2K

Issued automatically, from the member’s name and a short suffix.

ON A FIRST PURCHASE

$20.00 referrer

$20.00 referred

LiveDraft

Automated from code to payout

Your team sets it up. The program runs itself.

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Codes, attribution, and everything downstream

Campaign and code generation

Earning and redemption logic

E2E Attribution

Referral event stream

Abuse controls

Tracking and performance

Campaign to code to qualifying purchase

WebAppIn-store

SDK

WebMobileWebView

An embedded referral surface for your app and site.

astermerrow.com/refer

Your referral code

ASTER-4K2

You get $20 · They get $20

astermerrow.com/r/ASTER-4K2Copy link

<accrue-refer>

Accrue Wallet

API

REST

Headless over the API. Create and manage campaigns seamlessly.

GET/api/v1/referrals/ref_4k2

{ "data": {
  "type": "Referral",
  "attributes": {
    "code": "ASTER-4K2",
    "status": "qualified",
    "reward": "20.00"
  }
} }

Referrals and events

Pair with other Accrue products to maximize referral revenue

Gift

The same rails, pointed at gifting

Balance

Where referral credit lives

Rewards

Complex earning rules

Offers

Turns a referral into an offer unlock

Common questions

The payout is tied to a qualifying purchase by someone new, so a referral that loops back to the same person has nothing to pay out on. Self-referral and duplicate-account patterns are monitored on top of that.

Every campaign carries a redemption cap, per code and campaign-wide, plus an eligibility window on who can claim. Both are enforced at redemption, not reconciled afterwards.

Each campaign posts against a cost center you name, and every redemption emits an event your systems can read.

Yes.

Run it alongside and move when you are ready. The difference is where the reward goes: most programs pay out in cash or a code that leaves, and here it lands as balance that comes back through your own register.